The first time I came across Three Floor was a couple of months ago, when one of my favorite bloggers, Sincerely Jules, featured the most delightful yellow dress that I immediately started having fashion panic attacks over. In no current universe could I ever think about being able to effectively wear bright yellow and a very low frill on a dress without looking like an actual lemon. But this dress made me think that maybe it was worth it. In the end, I didn't invest in the dress but I did discover the label, Three Floor, was not only affordable but packed full of adorably quirky designs that made me squeal with delight. Their looks are youthfully ladylike and their usage of not just color but huge attention to exciting and unexpected details makes them incredibly unique. And with no offense intended for the rest of the world, that can sometimes be where new (and affordable) labels otherwise fall flat.
Here are some of my fav looks from the current collection online:
And great news, ladies and nerds, Three Floor can now be found on everyone's favorite and most dangerous e-commerce site, Shopbop :)